Sales Executive (m/w/d)
About the company
OnBuy is a UK-based online marketplace that connects customers with trusted retailers, offering great value, Cashback on every purchase, and a fair, transparent shopping experience without competing with its sellers.
London, Great Britain
101-1000 Employees
#EntrepreneurialSpirit
#CollaborateAndGrow
The company in details
We’re OnBuy, the British born online marketplace that offers amazing choice, the brands you love, and instantly redeemable Cashback on everything you buy. We're on a mission to change online retail for the better, providing customers with a one-stop shopping destination that doesn’t compromise on value or values. We’re committed to fair practice, the best service, and rewarding our customers in a way that’s clear, simple, and has a positive impact on their pocket. Unlike other marketplaces, we don’t sell our own stock, so we never compete against our sellers for sales. Instead, we partner with our retailers, providing a simple, transparent selling platform that connects them with millions of customers, in an environment that allows them to thrive.
Mission
Being the best choice for every customer, everywhere!
Values
Fairness & Transparency
Customer Centricity
Impact & Ownership
Innovation & Growth
Trust & Partnership
Benefits
Equity
Flexible Working
Birthday Leave
Job Description
Sales Executive (m/w/d)
Availability
Full time
Compensation
Salary not disclosed
Sales: General
Remote
German, C2
English, C1
Overview of role
As our first Sales Executive in Germany, you will play a pivotal role in launching and expanding OnBuy’s presence in the German market. You will be responsible for identifying, engaging, and onboarding high-quality sellers, while shaping our go-to-market strategy in collaboration with the Head of Sales. This is a unique opportunity to be a foundational part of our international growth.
Core tasks
Develop and execute a localised sales strategy to identify and onboard German retailers and e-tailers across key verticals.
Establish, manage and grow strategic local partnerships, including multi-channel solution providers, ecommerce agencies and seller referral partners.
Conduct market research to understand the German e-commerce landscape, seller expectations, and competitive positioning.
Identify and engage with potential sellers using LinkedIn, local directories, trade associations, and other relevant platforms.
Tailor sales pitches and value propositions to resonate with German sellers, ensuring cultural and linguistic relevance.
Build a strong pipeline of qualified leads and manage the full sales cycle from outreach to onboarding.
Represent OnBuy at German trade shows, industry events, and networking opportunities to build brand awareness and generate leads.
Collaborate with the UK-based marketing and sales teams to align on messaging, campaigns, and lead generation strategies.
Provide regular feedback on market trends, customer needs, and competitive intelligence to inform product and strategy decisions.
Maintain accurate records of all sales activities in the CRM system and provide regular reporting to the Head of Sales.
Help shape the onboarding process and support structure for future hires in the German market.
Must have requirements
Proven track record in seller acquisition within B2C marketplaces (e.g. Amazon, Zalando, Wayfair, Home24).
Established network of marketplace sellers and proven ability to build-up high-volume partners
Native-level fluency in German and professional proficiency in English. Proficiency in French would be advantageous.
Deep understanding of the German business culture and e-commerce ecosystem.
Strong experience with LinkedIn and other digital tools for lead generation.
Excellent communication and negotiation skills tailored to the German market.
Self-starter with the ability to work independently in a remote-first environment.
Strong organisational and time management skills.
Nice to have requirements
Experience with tools such as Sales Navigator LinkedIn, Salesforce, Apollo, Hunter.io, ChatGPT or other AI tools.
Experience launching or scaling a sales function in a new market.
Familiarity with Salesforce and appointment booking tools.
Knowledge of German e-commerce regulations and seller expectations.
Experience with automation tools, AI-driven lead generation, or e-commerce integrations.
Hiring process
30-minute interview with Marie Dauphin (Head of Sales)
Test via TestGorilla (Problem solving, Critical thinking, numerical reasoning and attention to detail)
Case study followed by a 1-hour presentation and Q&A with Marie (& potentially Dean Elsworthy)
Final cultural interview with Candice Openshaw (Head of People)
